Target says AI-driven traffic rose 2,000% in Q1 2026 as shopping moves into ChatGPT, Google, Gemini, and Microsoft Copilot. For technology leaders, the bigger story is the shift from website-centric commerce to multi-platform conversational retail.
Rohit Kumar
Latest editorial briefing
AI use is spreading across UK small and mid-size firms, especially in routine workflows, search, research, and security operations. But the strongest adoption and productivity claims remain vendor-attributed, leaving technology leaders to weigh ROI, governance, and lock-in risks carefully.
AI use is spreading across UK small and mid-size businesses, from payroll and customer support to research and security operations. But the operational upside is arriving with new governance, access-control, and vendor-dependency questions for technology leaders.
